Sea-Doo Honors Ayrton Senna With Limited-Edition RXP-X Senna 350
Sea-Doo recently announced the release of a new, limited-edition RXP-X personal watercraft created in partnership with Senna Brand, a company founded by the Senna family to honor the legacy of three-time Formula 1 world champion Ayrton Senna. The Brazilian legend, who died in a crash during the 1994 San Marino Grand Prix, won his third world title in 1,991, and the Sea-Doo RXP-X Senna 350 celebrates that year with a limited global run of just 1,991 units.
“The RXP-X has always represented the pinnacle of personal watercraft performance, and partnering with Senna Brand elevates that standard to an entirely new level,” says James Heintz, director, global product strategy, Sea-Doo & vehicle connectivity at BRP. “This is more than a watercraft—it’s a tribute to a champion whose bold, individual spirit proved that true greatness comes from having the courage to trust your instincts, explore beyond the expected, and do more with every moment.”
More Power, More Speed
The RXP-X Senna 350 marks the debut of the Rotax 1630 ACE. Sea-Doo’s most powerful personal watercraft engine, the Rotax 1630 ACE has 350 horsepower (260 kilowatts) and accelerates from 0 to 60 mph 15% faster than previous models.
Senna Styling
The personal watercraft is finished with Ayrton Senna branding. Senna’s signature and recognition of his three world championship victories are lasered into the craft. Two Senna mantras, “Seek your truth” and “Born to win,” are inscribed throughout the unit. A numbered tribute plate bearing “1991” commemorates his final world championship. The RXP-X Senna 350 is designed to reflect Senna’s original racing helmet, and a coordinated passenger seat allows friends and family to join the ride. A Senna-branded protective cover is also included to protect the unit when not in use.
“Ayrton Senna never accepted limits—he was driven by a desire to inspire others to go beyond what they believed possible,” said Bruno Senna, nephew of Ayrton Senna and Senna Brand ambassador. “Every partnership we build carries the responsibility to translate Ayrton's values into relevant experiences. Sea-Doo embraced that from day one, combining performance with passion. We are proud to see his legacy continue to inspire a new generation on the water.”
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